Despite the surge in online shopping during the pandemic, most consumers still value the experience they can only get shopping in-store. A recent survey revealed that 82% of shoppers say that seeing, holding, or demoing a product in-person made them more likely to actually go through with a purchase.
In fact, four out of every five retail dollars are being spent in-store. That means the majority of customers still enjoy a tactile, in-person shopping experience. Even in 2021, it’s still important to have a brick-and-mortar storefront for your business.
Here are some more key reasons why.
Consumers Spend More In-store
Customers spend more when shopping in person compared to online. One study found that over 70% of in-store customers spend over $50, and more than a third spend over $100. Compare that to just 54% of online shoppers who spend over $50, and a comparatively paltry 21% who spend more than $100.
The Human Touch & Instant Gratification
In-person interaction remains an advantage to in-store shopping. Good sales associates can answer any questions about products and give good recommendations. Another great advantage is the instant gratification consumers feel when they’re able to bring their purchases home and enjoy their merchandise immediately.
Credibility & Brand Awareness
Having a physical storefront adds another layer of credibility to a business especially for customers not familiar with the brand or who might be skeptical about making purchases online. It can also provide a huge boost to a brand name, especially if the storefront is located in a high-traffic area.
Consumers love adding last-minute, unplanned items to their shopping carts when they shop in-store. 11% more men and 12% more women said they were more likely to make spontaneous additions to their shopping carts when inside of a physical store.
With consumers continuing to shop at brick-and-mortar establishments, the brick-and-mortar marketing experts at Zenreach make it possible for businesses to gain a better understanding of their needs and shopping habits.
Here’s what John Kelly, CEO of Zenreach, has to say about this trend:
"As consumers begin to return to physical stores in greater numbers, and as new technologies, like ours, enable retailers to identify and follow their most valuable customers across the online and offline experience, we will likely see more retailers adopting an integrated approach to the eCommerce and brick-and-mortar parts of their businesses."
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